Ekos, a Charlotte, NC startup that creates software to help craft breweries and other beverage companies organize their businesses, announced an $8 million Series A today led by Noro-Moseley Partners, an Atlanta venture firm.
Prior to taking this funding, the company had bootstrapped for the previous five years, building a business with 1700 customers in 40 countries. The company has created an entire suite of tools to track everything from what’s in the tank, to recipes, raw materials, inventory and so on — everything you need to run a brewery, cidery or wine making business.
Prior to launching the company in 2014, the founders were thinking about building software for this market niche, so they went around and asked brewers what they were using to track their businesses. Some were just tracking it manually using clipboards and whiteboards. Others were using ERP software like SAP, Netsuite or Microsoft Dynamics. Some were using Google Sheets.
McKinney said he couldn’t believe that there wasn’t a set of tools specifically geared for this market, so he and co-founder and CTO Greg Forehand did what any good entrepreneurs would do. They built it. Today’s product includes an app to track the business on a